Campaign Saudi Briefing 2026: Media & Marketing

Campaign Middle East is hosting its annual Campaign Saudi Briefing: Media & Marketing at Sheraton Riyadh Hotel & Towers in Riyadh on Thursday, 15 October 2026.

This event is dedicated to bringing together top leaders in the Kingdom to share insights at the intersection of human-centred strategies and tech-driven innovations.

As a mature market that is not only competing regionally but also setting standards globally, Saudi Arabia’s marketers are drawing a line in the sand: They are calling for creative execution that is bold, humorous, progressive and memorable while still being culturally tuned, value-led and deeply human – resonant of its citizens, residents and visitors.

Conversations will also dive into Arabic-first strategies rather than adaptations and localisation after the fact, as well as how cutting-edge technologies such as agentic AI are completely reshaping marketing. It will address the critical shift from “AI that helps” to systems that can run the work – connecting research, planning, creative iteration, measurement and optimisation into one continuous loop.

The event also offers top-tier networking with some of the biggest names in the industry. If you want to upskill and learn from the best, join us to be an active part of key industry discussions that will shape the future marketing and advertising in the Kingdom.